1 Apr 2016

Trend Altert !!! White shirts

We always read about how White shirt is one of the wardrobe staples, and how a girl can not live without a crispy White shirt. It certainly has been one of my favourites, from silk work shirt to lace insert version. White shirt has always been on my radar. This season it became once again another inspirational item on the drawing board, and made the final cut to our SS16 collection. Possible SS17! 
                       
                            Phillip Lim 3.1 SS16
                             Joseph SS2016
                            Lanvin SS16
                            Sportsmax SS2016





                                                Jovonna London SS16  Shop
                                        Try White shirt dress from Jovonna London SS16 Shop
Try it with Smart outwear From Jovonna London AW15 on sale Shop
Avril trench from Jovonna London Classic range Shop
Try with another trend Culottes from Jovonna London Shop

10 Mar 2016

Our Muse Girl Valentina Ferragni

Fashion Month has just ended, During the month, we have been gathering our inspirations from the streets and looking for our next street style heroines. I always prefer real way than runway, where real style shines through. Jovonna is not short of bloggers followers from the past. one our our favourite Bloggers is Valentina Ferragni, you may be familiar with the Italian surname, and Yep! you are not wrong there.
We love her girly and trendy aesthetic, yet with a touch of playfulness. A True Jovonna girl!
Follow her on Instagram Valentina Ferragni







                            

                         

 Get Valentina's style from here Shop Jovonna



                        






18 Jan 2016

Our Beautiful Spring 2016 collection!

Finally we can revel our gorgeous Spring 16' collection, this season, we focuses on soft tailoring, romantic elements and easy to wear prints for their SS16 collection. I wanted to create a versatile collection for the girl that is always on the go. creating easy-to-wear pieces that wouldn’t look out of place in both cities like London or New York or destinations such as Istanbul and Barcelona. Contrasting styles of tailored jackets are offset with feminine lace and laser cut detailing. A juxtaposition of colour was used to create a vibrant but still chic colour palette. Natural hues of creams, whites and pastel pinks are mixed with stand out colours of orange, blue and green. Polka dots and striped prints referenced the biggest catwalk trends of the season. Prices start from £40. 

Jojo






16 Jan 2016

Come and Visit us at Pure London 14-16 Feb 2016

We are excited to announce that we are going to be back at Pure London after taking a season break from it ( because of my Baby Joy last year). We will be presenting our Autumn 2016 and Winter 2016 collections at the show! with a 25 square meter ( around 270 square foot) stand this time. We will also bring an edit of SS16 and HS16 for those stores who still have budget for SS order.
We can not to wait to see some old and new faces!

Jojo